Buddy Up Campaign

Buddy Up is a men’s suicide prevention communications campaign:
a call to action to men, by men.

In Canada, men have a suicide rate three times higher than women. Why? We have socialized men to be strong, stoic and self-reliant; showing emotion is a sign of weakness, as is asking for help. Further, men are underserved by our traditional health and social service sectors. Men are dying in alarming numbers, all around us, alone. How can we change this reality?